Transaction Booster
Maintains session integrity & improves success rate
Customers are usually not notified when bank servers processing payments for eCommerce websites experience fluctuations and downtimes. They continue to make unsuccessful attempts before abandoning the transaction, resulting in a drop in success rates, a bad customer experience and loss on account of customer acquisition cost.
Problem
Customer shops on your website and proceeds to the payment page Customer selects XYZ Net Banking option.
Server fluctuations Bank server for XYZ payment option is either down or experiencing fluctuations.
Bank Page is not displayed. Customer tries to press the Back button, but the session is terminated and he cannot go back – resulting in transaction failure. Customer will have to reinitiate the transaction if his interest still persists.
Outcome Bad Customer Experience, Resulting in lower conversion rate Loss of business
With new age algorithms and real-time monitoring, CCAvenue has introduced Transaction Booster that notifies customers when their selected payment option is down or experiencing fluctuations and allows them to pay using another payment option. This helps maintain session integrity, boosts success rates and improves customer satisfaction.
Solution
Customer shops on your website and proceeds to the payment page. Customer selects XYZ Net Banking option.
XYZ payment option is either down or experiencing fluctuations. Customer will be notified with appropriate messages. Payment Option Down: “XYZ Payment option is temporarily down. Please select another payment option.” Payment Option Fluctuating: “XYZ Payment option is currently experiencing some fluctuations. Transaction is Successful!
Outcome Session Integrity Maintained Greater Customer Satisfaction Higher Transaction Success Rates Increase in Revenue
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