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In acknowledgement of his successful market-oriented strategies and efforts towards the enhancement and expansion of Infibeam Avenues' Fintech platforms, Mr. Pankaj Dedhia has been declared 'Marketer of the Year' at the mCube Awards 2020. This special award recognizes the marketing professional who has been the major force in making a product, service, idea or concept immensely successful, popular, and profitable through a series of marketing initiatives across channels. The award organisers announced the list of winners on August 21, 2020.

The Masters of Modern Marketing Awards, popularly known as the mCube (M3) Awards, is widely considered to be the premier marketing award program in India. The initiative has been designed and developed with the idea of providing an industry platform to acknowledge the exemplary work being done in the marketing space by various brands across sectors, startup enterprises as well as individual leaders and professionals. The mCube Awards also serves as a forum where marketing veterans as well as young turks from India Inc. come together to discuss the key trends in the industry along with advanced technologies and disruptive methodologies that are being adopted.

Mr. Pankaj Dedhia has led various initiatives of the company's marketing and alliance management teams over the past decade under various managerial roles. As the Chief Business Officer, Mr. Dedhia has been instrumental in identifying and articulating new business opportunities, forging strategic relationships as well as managing corporate and banking alliances. He achieves all this through a keen understanding of the business requirements, strategy formulation and integrated value-creation approach needed for the Indian eCommerce and Fintech sectors.

Commenting on the recognition, Mr. Pankaj Dedhia said: "Special thanks to the jury and organisers of the mCube awards. I am honored to accept this accolade on behalf of my team at Infibeam Avenues. It is a testament of our unwavering commitment to delivering the most comprehensive and innovative payment offering for Indian eCommerce websites. This award will encourage us to strengthen our focus on our business alliances even further, while striving persistently to meet the varied expectations of our huge merchant base."