CCAvenue

Customers often experience timeouts and blank pages while attempting to pay for purchases on eCommerce websites. These issues occur because of fluctuations and downtimes of bank servers, which process payments for these sites. Since the customers are not aware of the exact nature of the problem, they will continue to make more unsuccessful attempts before abandoning the payment process in frustration. Moreover, after this poor shopping experience, many customers will not visit the merchant's website again. Hence, these issues would often lead to a bad customer experience, a dip in transaction success rates and huge business losses for merchants.

The New CCAvenue is fully equipped to tackle these online issues. It offers SMART DYNAMIC ROUTING that augments credit/debit card transaction processing, and the CCAVENUE TRANSACTION BOOSTER that provides timely customer alerts of downtimes/fluctuations for all payment options. So, we have taken overall precaution by offering Smart Dynamic Routing for credit/debit cards and Transaction Booster for our net banking facility. Moreover, in tandem with our Smart Retry system, these innovative features provide a comprehensive and effective solution for the various issues faced by customers while making payments for purchases on our merchants' website.

Smart Dynamic Routing ensures high transaction success rates consistently for our merchant partners. Whenever a merchant registers with us, gateways of multiple banks are assigned to his account. Our smart system detects the best performing gateway in terms of success rates and routes your transaction through it. Moreover, when there are instances of downtimes, scheduled maintenance breaks, overload on the bank servers and similar scenarios, our intelligent algorithms identify the drop in success rates and switches your transaction dynamically (Dynamic Switching) through another bank's gateway.

We have also added the Retry Option on the payment page to prevent transaction failure and boost transaction success rates. When the customer's transaction fails due to reasons like wrong card details provided, incorrect payment option selected or bank server downtime, he would find it tedious and time-consuming to go through the entire process of filling the payment details again. Our Retry option redirects your customer to an intermediary page which displays the reason of the failure. He gets up to three attempts to use the same payment option or choose an alternate payment option to complete the purchase successfully.

CCAvenue is South Asia's largest payment gateway that powers more than 85% of eCommerce websites in India. It offers real-time, multi-currency online payment processing services for businesses in Hospitality, Online Retail, Education and all other major industry verticals. CCAvenue is the only complete PG solution in the region that has the unique ability to offer the full spectrum of Internet payment options such as the major Credit Cards, Debit Cards, Cash Cards, Net Banking and mobile payments.

So, avail our Smart Dynamic Routing feature to ensure the success of your card transactions and reap huge benefits!!