October 2024
During festive seasons when shopping sprees are on the rise, you may suddenly notice an abrupt decline in your sales due to large number of checkouts being either abandoned or modified as per your customer's half-hearted/unenthusiastic selection of low priced alternatives over wishlist items. One of the most common reasons for such disinclination to purchase could be that your customer is either financially stiff or unaware about payment options that can blend well with his budget. To redeem our merchants from this potential loss of customers, CCAvenue's Affordability Suite offers cost-effective payment plans which can influence your customers' buying behavior and assist them in making informed decisions while purchasing a pricey item.

Our Affordability Suite consists a stack of flexible payment options such as Credit Card/Debit Card EMI, Zero Cost EMI, Low Cost EMI, Cardless EMI, Discounts and Cashbacks, and Buy Now Pay Later (BNPL), which serve as an enticing alternative for your customers, saving them from the burden of upfront costs. Our platform enables online merchants to showcase these payment plans effectively in a personalized way to their customers during a checkout. As a result, triggered by the urge to buy, your customer gets to add his favorite item to the shopping basket and place an order with the convenience to pay in periodic installments.

To further boost your conversions and to increase success rates, the Affordability Suite enables you to highlight appealing discount offers and cashbacks at the checkout, and attract potential long-term customers. Additionally, CCAvenue's affiliation with reputed organizations such as Shopse, Bandhan Bank, DBS bank and Bajaj Finserve, has empowered us to offer hassle-free payment settlement plans to your customers thus maximizing your conversions with minimal integration and a fully secure checkout.

Reshape your customer's experience with CCAvenue Affordability Suite, a strategic tool that can make your business stand out amongst the others with exceptional performance through conversions.

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