February 2025

Create Specific Product Promotions with CCAvenue's SKU Discount based Customized Offers

To let millions of e-Retail merchants capitalize on the ever-growing Indian e-commerce, CCAvenue has constantly made its Advanced Marketing tools available to them. We have committed ourselves to your business growth and therefore help you incentivize your customers into the purchase of specific products at promotional rates through our SKU/Item based offer. An exception to the usual promotion based discount, SKU discounts are targeted only on selected items during checkout to boost sales and to motivate your customer to opt for new products. Besides the key advantages of running SKU discount offers on your merchandise, you also benefit largely as follows:

	Greater Loyalty and Customer Retention
	Drive sales of specific SKUs
	Competitive advantage of creating unique promotions
	Enhanced Customer participation in purchase of more items leading to higher sales
	Targeted marketing and customer segmentation
	Easy mapping of the promotions using SKU code on the CCAvenue portal

Configure CCAvenue's SKU Discounts & promotional offers to extend your reach to maximum customers.

CCAvenue's Collaboration with ESAF Small Finance Bank Goes Live

Infibeam Avenues Ltd. today announced the successful completion of the integration of its flagship payment gateway, CCAvenue, with ESAF Small Finance Bank, enabling millions of merchants to accept Direct Debit payments seamlessly. With the service going live now, the merchants using CCAvenue can now provide ESAF account holders with a fast, secure, and convenient way to complete digital transactions via Direct Debit and Net Banking. This collaboration, formalized through an agreement signed last year, marks a significant step in expanding digital payment accessibility.

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INDUSTRY NEWS

	Top 5 financial changes to watch in February 2025: Budget, credit cards, and UPI updates Source: livemint.com Read more

	RBI Offers Credit Lines Via UPI to Small Finance Banks: What It Means for Borrowers Source: medianama.com Read more

	RBI Mandates Additional Factor Authentication For International Online Transactions Source: medianama.com Read more

	India to launch new domain name for banks to fight digital fraud Source: techcrunch.com Read more

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CCAvenue is an end-to-end PCI-DSS Compliant payment-processing solution provider, catering to nearly 3 million merchants across all payments businesses. With its path-breaking technology in the Fintech space, CCAvenue is committed to redefine user experience, improve transaction success rates and increase the earning potential of web merchants exponentially.

Our comprehensive platform offers business enhancement tools that provide unparalleled product differentiation and are meticulously designed to expand the customer reach of our web merchants, taking their online businesses to the next level.