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India Digital Summit = :=20 Broadband should be defined as 2 mbps, = says=20 Dayanindhi Maran exchange4media = News=20 Service = January 19, = 2007=20 =
The year 2007, which = has been=20 declared as the Year of the Broadband is = set to=20 witness a new revolution in this field. = Setting=20 the tone, Dayanidhi Maran, Union = Minister of=20 Communications and IT, said, = =93Broadband should=20 be defined as 2mbps.=94 He was speaking = at the=20 India Digital Summit organised by the = Internet=20 and Mobile Association of India (IAMAI) = in=20 association with CII at the Capital on = January=20 18.=20 Broadband coverage = for all=20 secondary and higher secondary schools, = public=20 health care centers and all gram = panchayats are=20 some of the targets that Ministry of=20 Communications and IT intends to achieve = in this=20 year.=20 Maran said, =93We = will soon=20 launch internationalised domain names in = Hindi,=20 Tamil, Malayalam and other Indian = languages,=20 enabling local language domain names at = the=20 secondary level. We have already = distributed=20 free of cost, language fonts and = attendant=20 software to enable development of = websites in=20 local languages.=94=20 The Minister also = stressed on=20 the importance of vernacular content by = saying,=20 =93We need to look at vernacular content = now.=94=20 The second half of = the day=20 kick-started with a discussion on =91How = to=20 leverage Internet to E-Nable = Businesses?=92=20 Moderated by Sanjeev Bikhchandani, = Founder and=20 CEO, Info Edge Ltd, the session had = speakers=20 which included the likes of Mark Fox, = Chairman=20 and CEO, Novator; Sandeep Murthy, CEO,=20 Cleartrip.com; Vivek Nayak, COO, Avenues = India;=20 and Virender K Ahluwalia, CEO, Fobaz.=20 Terming technology as = one of=20 the serious challenges, Nayak of Avenues = India=20 said, =93As professionals our = responsibility is to=20 go out and evangelise the benefits of=20 e-commerce. We must open a new channel = of=20 communication which is direct, = interactive and=20 cheep to run.=94 He stressed on the need = to go=20 online if one has to build long lasting=20 relationships.=20 Marketing and = seamless=20 integration of the online brand presence = with=20 the offline were some of the things that = needed=20 to be looked into.=20 The next session, = =91What can=20 Internet offer as a medium=92, = highlighted the=20 benefits of the Internet. The session = was=20 moderated by Prasad Ram, Director = R&D,=20 Google India. Rajan Srinivasan, National = Head-Sales, Web18.com; Krishna Prasad, = Executive=20 Producer, MSN India; Mahesh Murthy, = Founder and=20 CEO, Pinstorm Technologies; and Manish = Viz,=20 Co-Founder and Business Head, Quasar, = were among=20 the speakers who presented their views = on the=20 topic.=20 Google India=92s Ram, = while=20 lauding the medium as a unique one, = stressed on=20 the way Internet had evolved over the = years,=20 stating that the medium now promoted = contextual=20 advertising and had now begun to = integrate other=20 channels as well.=20 Srinivasan = highlighted the need=20 for having compelling content. He said, = =93The=20 content has to be designed and presented = in a=20 very different format so as to draw the=20 audience.=94=20 Speaking on the ROI = factor, Viz=20 of Quasar, said, =93The medium promises = the best=20 ROI for every penny that you spend is=20 accountable. It=92s a great medium for = getting=20 free traffic.=94 He highlighted the = importance of=20 testing, learning and evolving.=20 The last session of = the day=20 revolved around the topic =91Is Youth = the Driving=20 Force behind Internet=92. The session = was=20 moderated by Deep Kalra, Founder and = CEO,=20 Makemytrip.com and the speakers which = included=20 Suvir Sujan, Founding Partner, Nexus = India=20 Capital Advisors; Arun Mehra, Chief = Marketing=20 Officer, Zapak.com; Faisal Farooqui, = Founder and=20 CEO, Mouthshut.com; and Ratish Nair, = CEO,=20 Interactive Avenues.
=A9 = exchange4media=20 2007

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